Case_11

Finnk (Kutxabank)

Finnk, a Kutxabank initiative, aimed to attract and educate first-time investors. We built an AI-powered financial coach with:

Projects

  • Conversational Journey: Helps users define goals and build investment plans

  • Product Match Engine: Recommends bank offerings tailored to profiles

  • Financial Education Layer: Simplifies complex concepts with interactive guidance

This agent boosts user engagement while supporting financial literacy and product conversion.

Area of Impact
Lead Generation

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